Active ventures built and operated within Good Vibes Lab.
We are focused on creating the best experience for all of the companies we work with. We build and operate brands with product signal, developing revenue, distribution, and positioning them for exit.
Cellular performance brand focused on sustained energy and long-duration output. Built through direct-to-consumer and affiliate distribution, with ongoing expansion into partnerships and channel-based growth.
Learning and performance platform applying flow-state and behavioral metrics to improve cognitive output and user engagement. Built as a scalable product system with applications across education, training, and performance environments.
Protein dessert brand positioned as a functional alternative to traditional sweets. Formulated for macro-conscious consumers seeking convenience without sacrificing taste, with expansion potential across formats and distribution channels.
Interactive film platform combining cinematic storytelling with decision-based gameplay. Used to drive engagement and group-based experiences, with applications in entertainment, team environments, and experiential events.
Functional beverage brand focused on sustained energy and cognitive performance without traditional stimulant tradeoffs. Positioned for consumers seeking longer-duration output and stability across work, training, and daily routines.
